Coaching for Creators, Freelancer & self-employed in berlin

Founder Coaching in berlin

You already have a concrete idea and concept? Are you ready to take the step of self-employment? A company always starts with a business idea and therefore it is important to professionally work out the strengths and weaknesses of this, i.e. the opportunities and risks. In our start-up coaching in Berlin, we use our many years of start-up coaching experience to help you do just that: Your own business. If you have an activation and placement voucher (AVGS) from the employment agency or the job center, you can use it to have our coaching supported. With the help of proven methods, we set realistic and achievable goals for your young business. We work practice-oriented and according to a concept, so that you can quickly implement what you have learned. The certified experts of our business start-up coaching in Berlin will design personalized industry-specific solutions with you. Of course, we take your individual pace into consideration and introduce the important and relevant content to you in an uncomplicated and understandable way. In this way, you will meet your own requirements and those of your future company. All these components together effectively ensure successful preparation for your self-employment, which is half the battle.

1:1 Founder Coaching
in berlin with AVGS

Business Idea

Analyse der Geschäftsidee, Chancen und Risiken


Creation of a professional business plan

Funding & Financing

Start-up subsidy, start-up money, start-up support, equity capital and outside capital

Potential Analysis

Determination of the exact potentials

Target Analysis

Definition and planning of objectives

Market Analysis

Determining market potential and positioning the company


Target group analysis, USP and positioning of the company

Vision & Mission

Define a clear, strong corporate vision and mission

Team & HR

Employee recruitment, leadership, talent acquisition and outsourcing

Corporate Strategy

Vision and strategic orientation of the company

Financial Planning & Controlling

Financial planning, ways to a financing and controlling

Digital Marketing

Optimal planning and analysis of digital marketing marketing and achieving goals


Definition and planning of objectives


Highlighting a clear brand identity

Management & Organization

Organize the company, prepare for growth and set goals that are achievable

Goal Attainment

Compliance, tracking of business objectives with appropriate KPIs and OKRs

There are six main modules:

  1. Potential- & Target Analysis
  2. Markt Analysis & Positioning
  3. Vision & Corporate Strategy
  4. Financial  Planning, Financing & Controlling
  5. Digital Marketing, Distribution & Branding
  6. Management, Organization & Goal Attainment

Customer feedback

Markus Lühmann is an excellent coach. Very professional, competent, experienced, always friendly with a highly positive manner, which coupled with his excellent advice is very motivating. Markus Lühmann gave me excellent support in the creation of my business plan - I can recommend him 100%.
My husband and I did the founder coaching with Mr. Lühmann. During this time we have learned a lot and you notice from the first hour how much knowledge Mr. Lühmann has and how competent he is. I can only warmly recommend anyone who wants to start their own business to choose Wistor GmbH. In this coaching they are perfectly prepared, accompanied and supported. Thank you for everything Mr. Lühmann.
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